Tuesday, January 9, 2007
An Unknown Goldmine
Yesterday when I went grocery shopping, I finally remembered to stop and look at the King Arthur Flours. I've always just gone past them, because although I know they are of an excellent quality, I also know that quality is not free, so I've just passed them by, assuming them to be out of my price range. I wanted to try the White Whole Wheat flour, so I picked up a bag and put it in my cart. Later at home, I was going through my receipt when I saw the flour, and I looked at the price. I looked again, puzzled. I closed my eyes for a second to remember if I'd seen a yellow flag by the price sticker indicating a sale. I hadn't. What was the price? For a 5 pound bag of White Whole Wheat flour, I paid $2.15. This is not a lot of money for a premium flour. So I hopped online only to confirm my suspicions that KA Flour sells it directly to the consumer for $3.95 for the 5 pound bag. The grocery store I shop at prides themselves at their low cost, bragging that they buy in such high quantities that they get good discounts which they pass on to the customer. And I should say they do. Woodman's Market in Green Bay has confirmed that I have a very good reason to shop there. And I'm looking forward to the next trip so I can pick up the bag of oat flour that I set back on the shelf.
That's not to say I still shouldn't shop at King Arthur Flour, but that saves me on the heaviest items for shipping. Now I can focus my attention on the other fun additives and baking chips and such.
Posted by Erika W.